Cruelty Free

The world has changed and the things we care about today are a reflection of that change. Animal testing for cosmetics and hair care was the norm in the industry until consumers started speaking up. When you use cruelty-free hair products, you stop animals from being harmed in the testing process. Helping animals is a great feeling on its own, but there are also benefits to you. In general, cruelty-free hair products tend to use more natural ingredients and less harmful ingredients. With cruelty-free hair products, you can eliminate some of these harmful chemicals from your body.

We offer a wide selection of cruelty-free hair products from some of your favorite brands such as As I Am, SheaMoisture, Carol’s Daughter, Eden BodyWorks, and more. All of the products in this collection feature the best of natural ingredients such as shea butter, almond oil, green tea extracts, and more, for hair care that is gentle and won’t harm your strands. Formulated to make strands stronger, healthier, and more moisturized, these formulas are made without any animal testing for hair care that benefits your hair and the welfare of animals. We offer a complete line of hair products including shampoos, conditioners, leave-in conditioners, special treatment masks, and more. In need of a styling pudding to add definition and hold? Looking for a conditioner that will fight frizz all day without weighing hair down and flattening your curls? Find it here with our large selection of products for your hair that are cruelty-free! Shop for a scalp treatment to restore balance to an irritated scalp or a shampoo packed with moisture-rich properties. Find all the hair care solutions you need without harming any animals through unnecessary animal testing. Need advice on which products to try out? Check out the hundreds of reviews from your fellow curlies about these options and make an informed decision for your curls