Frizz doesn’t stand a chance against the strong hold and curl-plumping properties of this silicone-free styling concentrate. Water-resistant, crisp definition locks in your style and delivers multi-day hair that can withstand the elements. Shine-enhancing botanicals, plant-derived proteins, and penetrating humectants mean your hair will feel as good as it looks. So put your hands in the hair and keep those curls where we can see them – this is a Hold Up!
Because this product works by forming a film on the outside of the hair, we do not recommend it for low-porosity, tightly curled hair as this may lead to flaking and dullness. Instead, we recommend , which is non-flaking, softens hair and provides moderate hold.
- Rake a small amount of serum through wet hair from roots to tips. (Note: we call it a ‘concentrate’ for a reason - a little goes a long way).
- To accentuate vertical lift, flip hair upside down and smooth product downwards, working from the crown to the ends of your hair.
- Allow hair to air dry or blow dry for extra volume.
- To enhance in your natural curl pattern, apply Hold Up to wet, not damp, hair.
- Once you have achieved your desired style, avoid manipulating your hair until it is fully dry.