As I Am

Made with Jamaican Black Castor Oil with Vitamin C & Vitamin E! Cleanses and conditions while detangling and moisturizing with a special blend of natural ingredients that works to...

Made with Jamaican Black Castor Oil with Vitamin C & Vitamin E! Eases wet combing and detangling while adding moisture and shine to fibers to repair and restore hair fiber health. An...

Made with Jamaican Black Castor Oil with Vitamin C & Vitamin E! Enrich dehydrated hair with an intense therapy masque. This rich creamy treatment is infused with Jamaican Black Castor...

Made with Jamaican Black Castor Oil with Vitamin C & Vitamin E! Cleanses hair and scalp gently. Detangles coils & curls and reduces combing damage thereby strengthening hair for...

Made with Jamaican Black Castor Oil with Vitamin C & Vitamin E! As I Am® JBCO Curling Crème is formulated with fiber strengthening ceramides and castor oil. Nature’s...

As I Am Curling Jelly Coil and Curl Definer creates vibrant, high-definition curls that will hold for days whatever your hair length. Formulated with natural moisturizing ingredients for a beautiful,...

As I Am CocoShea Spray uses submicron technology to bring together a blend of natural conditioners that are otherwise difficult to soften and work into hair for amazing shine and softness...

Made with Jamaican Black Castor Oil with Vitamin C & Vitamin E! As I Am JBCO Smoothie - Best in Class! Created with thoughtful care for your hair with ceramides using...

The most biologically active form of Vitamin E, 100% pure D-alpha Tocopherol is the most effective form as an anti-oxidant and fighting free radical damage. Free radicals from the environment and...

From fresh, mature coconuts frown in Far-East Asian landscapes! As I Am Extra Virgin Coconut Oil is cold pressed providing a 100% Pure and Unrefined Oil.

Itchy flakes are no more! Cleanse and moisturize your scalp leaving your hair refreshed. BENEFITS Fights Dry & Itchy scalp Fights Dandruff Gently removes product build up and...

Help prevent itchiness and soothe the scalp with Olive Oil and Tea Tree Oil. Hydrate dry hair for more vibrant, manageable coils and curls. BENEFITS Fights dry & itchy scalp and...

 Take the necessary step in styling. Add leave-in conditioner that will add moisture and shine. A must for avoiding future flakes. BENEFITS   Fights Dry & Itchy Scalp and...

Dandruff has met its match! This conditioner soothes dry and itchy scalp while adding the properties needed help detangle and moisturize hair. BENEFITS fights dry & itchy scalp fights ...

Going deeper than the eye can see! Nourish and add extra moisture to the scalp. Give your hair what it needs to fight off dandruff from within. Your scalp will thank you later.

A special blend that works to promote healthier hair and scalp. Detangles hair and cleanses scalp gently. Helps hair become long and strong. Prepares hair for styling.  Cleanses hair and...

Reduces tangles and combing damage, thereby strengthening hair for longer hair lengths! As I Am Long and Luxe Conditioner Strengthening and hydrating treatment Detangles hair. Moisturizes...

As I Am Long and Luxe Scalp Serum Strengthening Hair Treatment: A Nano Serum. The nutrients such as Biotin, Phytosterols, Aloe Vera, Pomegranate Juice, Pomegranate Butter, hydrolyzed Lupine...

As I Am Long and Luxe Curl Enhancing Smoothie Curl Defining Creme: Delivers high definition twists and twist-out styles that are smooth, soft and shiny. This frizz-fighting, no flake, formula...

As I Am Long and Luxe GroEdges Edge Controller: Gives a long lasting hold to edges without flaking. Rejuvenates and strengthens the hair line to promote healthy hair growth for longer hair length...

Detangles and moisturizes hair & scalp with a special blend of natural ingredients that works to promote healthier hair lengths.  Detangles Hair. Moisturizes hair and scalp. A special...

Reduces tangles and combing damage, thereby strengthening hair for longer hair lengths! As I Am Long and Luxe GroYogurt Leave-in Conditioner: Eases wet combing. Adds moisture and shine. Helps...

As I Am Twist Defining Cream provides the ultimate hydration and contains a wondrous organic compound blend that works to block build up and stimulate healthy hair growth. Produces shiny,...

As I Am Twist Defining Cream provides the ultimate hydration and contains a wondrous organic compound blend that works to block build up and stimulate healthy hair growth. Produces shiny,...

Leave-In Tangle Releaser. Tame Your Tangles. Make Shampoo Day A Happy Day! As much as we love our natural-textured hair, the job of detangling can be quite a chore. Despite the time it takes to free...

A blend of hair’s favorite natural emollients and botanicals, whipped to a "just-right" light consistency. Frizz-free releasing of twist, bantu-knot and braid sets Great for anytime...

Natural textured hair is beautiful hair, but it also tends to lack moisture. When hair is dehydrated, it looks dull, feels rough, is difficult to style and resists efforts to define the coil pattern...

Looking for a smoothing gel with a strong hold, yet a soft feel? As I Am Smoothing Gel moisturizes while adding shine and rinses easily from hair. With safe and gentle ingredients, it ensure your...

A great leave-in conditioner is a vital first step in styling. Smooth it on after cleansing and conditioning. Your finished style will be softer, shinier and more manageable. This natural wonder...

Did you know? Shampoo removes precious moisture from your hair and scalp? That even certain Sulfate Free Shampoos can strip your hair? The human scalp naturally secretes sebum and oil which is...

Lavish your curls with moisture with Cocoa Butter, Shea Butter, Castor Oil, Jojoba Oil and Sugar Beet Root.  Moisture is essential for great natural coils and curls. When your hair feels a...

Curls lost their shine and not behaving the way they should? Make a clean start with As I Am Curl Clarity Shampoo, a clarifying, sulfate-free cleanser that removes old, dulling residue without drying...

Made with Jamaican Black Castor Oil with Vitamin C & Vitamin E! Provides moisture and strength while detangling and strengthening fibers to help repair & restore hair & scalp...